The Video Game Industry Needs To Consider Social Media Integration

There is no denying that the rate of growth of video-game industry has encountered over the last decade is one of the leading players in the field of multimedia entertainment. While 10-15 years ago may have seemed to dominate the industry, "geeks" and children, because the industry itself makes such everyday necessities in the mainstream culture. Innovations such as the Nintendo Wii and Xbox Kinect have helped to bring in players who previously would have no interest in playing video games.

However, with regard to industry prominence, with the current global market value, the leading players in the industry - Microsoft, Sony and Nintendo - have only recently begun to integrate social media into their systems and marketing strategies. Given the growing number of social networks, combined with the costs of leading media brands on these sites, it seems surprising that these brands are not to use this platform to a greater extent.

Although there are elements of integration already in place, as a whole does not seem significant enough to make a significant impact within the social media market. Through the PlayStation 3, for example, users can connect a Facebook account with the console, which then automatically shared by achievements through their account. Though not necessarily too appealing, you clever way of advertising through the world's leading social networks. Also, Xbox 360 users can access Twitter and Facebook via the console, allowing them to use and control of the site with your controller.

So, how can the market of video games lend itself to social integration? The first step will be to overhaul the official Facebook pages to make them more social and to ensure easier sharing of information. With millions of fans each, the brand has done little to create their own pages in a format that allows data and information to be easily shared. On the Xbox site, for example, different cards to present information about some of the latest titles and editions, but no point is the user able to share it through your own profile. This is similar to the case with the Xbox site, and Nintendo does not even maintain official profile. Although given the turnover of these brands do every year, it is not surprising, ready to use this site to such an extent that they May be able to attract new fans.

Further to this, there are other means brands can be used to allow easier access to news and information. Playstation recently released a smartphone application that allows users to see how your and your friends' online status and achievements, as well as the latest news and blogs. Although it is pretty basic features, the user is able to share this information through social networks and e-mail. This leaves the possibility open for development, perhaps integrating systems for the exchange of messages between friends, allowing conversations between the app and the user is currently logged into your console. Are other brands to follow suit, it could make the news and information more readily available, and enable the sharing of information easier.

Although at this point can not be imperative for these brands to fully integrate their strategies with social media, it should become a key tool for brands to include in the future. With three leading brands that are competing to be fans of a brand on its own, using the social network provides a great platform to spread his message of a large audience. Offering fans to share information and resources to do it, will make it easier to advertise on the ever-growing online customer base, thereby providing a suitable means of increasing customers and fans.